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THE STORY

THE 80s NEVER END

We grew up in a time when life was simpler not easier, but clearer.

We didn’t have much. But we had enough.

Enough music to get lost in.
Enough style to feel different.
Enough freedom to disappear for hours and come back with stories.

The 80s weren’t perfect. But they were real.

You pressed play with intention.
You rewound moments worth keeping.
You moved forward without GPS and somehow still found your way.

We, the founders of BEYOND, are 80s kids who never let that feeling go.

Just to remember what it felt like. That’s why we created this capsule.

Below are the pieces inspired by what never left us.

THE CAR

BACK TO LEGEND

Inspired by the dream of going back, even just for a day.

There was a time when the future felt exciting, not overwhelming.

When cars didn’t just move you forward they made you dream.

Back to Legend is about that feeling.

The desire to rewind life, not to fix it but to relive it.

One night drive. One song. One moment where everything felt possible.

Some things don’t age.
They become legends.

THE ROLLER SKATER

UNSTOPPABLE SINCE BACK THEN

Freedom didn’t need permission.

You left the house and disappeared for hours.

No phone. No updates. No deadlines.

Just speed, movement, scraped knees, and confidence you didn’t question.

Unstoppable Since Back Then is a reminder of that fearless energy when being outside was enough

and coming back home meant you lived.

You didn’t slow down.
You just kept rolling.

THE WALKMAN

NOT ON SHUFFLE

Music wasn’t random. You chose every second.

You didn’t skip songs back then.
You committed to them.

You pressed play knowing what was coming next.

Every track had a place. Every pause had meaning.

Not On Shuffle is for those who remember when music demanded intention and rewarded it.

No algorithms.
No shortcuts.

Just you and the sound.

THE CASSETTE

REWIND WHAT MATTERS

Some moments are worth playing again.

You rewound with purpose.

Not everything only what mattered.

A favorite song.
A voice.
A memory you weren’t ready to let go of.

Rewind What Matters is about holding onto the things that shaped you and letting the rest fade quietly into the background.

Progress doesn’t mean forgetting.

It means choosing what stays.

THE SOUNDTRACK

THE 80s NEVER END

This capsule didn’t feel complete without a voice.

So we gave it one.

“The 80s Never End” was created exclusively for this drop a song made with deep respect and passion for an era that shaped who we are.

It’s there whenever you need to step out of the noise.

A short escape.
A familiar feeling.

Available on all major music platforms always ready when you are.